Having first produced watches in 2011, I Love Ugly returns with a new collection of timepieces, available in two tiers.
Retailing in solid white, black, brown, orange and grey, the brand's entry-level “Charlie” watch is powered by a Ronda 763E Swiss-made movement. This piece comes with a matte finished stainless steel casing with custom etching on the back case, while the leather strap is embossed with the phrase, "There is nothing better for creativity than panic." The dial face features flat mineral glass with deep printing and applied indexes.
Constructed entirely in Switzerland, the "Archibald" watch is powered by a Ronda 517 Swiss-made movement. While this watch also boasts a large matte stainless steel casing and flat mineral glass, it is equipped with a stainless steel mesh link strap and shows both day and date dials.
The watch collection is set to drop on August 4 for presale on the I Love Ugly website.